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Top iOS App Development Trends for 2024

iOS App Development
Reading Time: 5 minutes

The world has been witnessing great developments in the world of technology and mobile applications have become the most important part of business success. 2023 has ended and witnessed a global revenue of $935 billion from mobile applications only.

If we talk about only iOS apps, there are over 1.8 billion Apple devices across the globe. And this number of iOS users is growing every day. It is a major reason that companies consider hiring iOS developers.

In this blog post, we’ll highlight and explain the 6 most popular iOS app development trends that will change the dynamic of 2025. But before we talk about the trends, let’s understand what iOS app development is.

Understanding iOS App Development

iOS app development is the science of developing apps for Apple’s operating system. iOS app development includes creative device apps that are used for iPhones, Mac computers, and iPads.

Why iOS App Development?

iOS app development is the name of high quality and earning handsome revenue. Startups and recognized businesses are investing in iOS app development because it offers them the following incredible benefits.

  • Quality with quantity
  • Top-notch Z+ Security
  • Attractive designs
  • Monetization opportunities
  • Established customer base
  • Easy and quick data transfer
  • Safe and secure payment method
  • Unprecedented numbers in revenue
  • High market share and better clients

6 Popular iOS App Development Trends in 2024

6 Popular iOS App Development Trends in 2024

Now, you know what iOS app development is and why businesses pay special attention to it. Let’s explore the latest trends in iOS app development!

AI and Machine Learning

AI and machine learning are among the latest trends in iOS app development. These technologies make iOS apps incredibly customized. Integration of iOS apps with AI and ML leads to greater efficiency, best customer experience, and automated operation.

Personalization is among the top features of today’s iOS apps. It is a result of AI integration. Apple developed the CoreML framework; it enables iOS developers to efficiently use AI and machine learning in their applications. 

AI and ML-based features are voice recognition, image recognition, face recognition, etc. This iOS app trend of integration of AI with mobile apps is expected to boom in 2024 and beyond.

Swift 5 by Apple

Using Swift 5 potential in mobile app-inclusive businesses will be a new iOS app development trend in 2024. Swift 5 is a new language released by Apple. It has been considered as a breakthrough programming language that will improve the overall efficiency and functionality of iOS mobile applications.

iOS, macOS, and wearable OS will see swift libraries in their upcoming releases. In the future, this trend will make the process of iOS app development smaller and easier.

Augmented and Virtual Reality

Augmented reality and virtual reality are another popular trend in iOS development. It was the gaming industry that first employed this technology. However, today, almost every industry has started focusing on this technology. The following enlisted are those top industries. 

  • AR in real estate
  • AR in education
  • AR in healthcare
  • VR in automotive 
  • AR in e-commerce
  • VR in mental health
  • VR in transportation
  • VR in manufacturing 
  • VR in architectural visualization
  • AR in advertising and marketing
  • VR in training and simulation

Apple has developed multiple feature-rich tools and platforms, like RealityKit, ARKit, Reality Converter, and Reality Composer. You can use these to implement even the most difficult and creative concepts in augmented reality. 

Big organizations like L’Oreal and IKEA adopted this iOS app development trend. These trends help their users how their products will look when they place them. So, this technology helps them make their decisions easier, more efficient, and highly convenient.

iBeacon Technology

The use of iBeacon technology will be one of the top trends in iOS app development in 2024. iBeacon is a developing Bluetooth low energy (BLE) technology. Businesses can take advantage of this incredibly innovative technology to enhance the overall shopping industry.

In terms of accuracy, iBeacon is far more accurate than GPS. This technology is gaining colossal popularity among businesses. Once any user approves the connection, an iPhone push notification with a predefined message appears.

This technology can provide important information about events, sales, and promotions. It also sends location-based notifications and messages to its customers and gathers data from customer behavior.

The leading businesses have started incorporating iBeacon technology into their marketing tool to grow swiftly. There will be a huge popularity of iBeacon-enabled apps in 2024 and beyond.

Mobile Wallets and Mobile Payments 

Mobile wallets have also become a popular iOS app development trend. Payments via mobile devices are becoming a significant trend in e-commerce, and this is the reason that iOS app development and Android app development are regularly changing. 

The e-commerce industry is increasing speedily because people are enjoying purchasing on their phones. As a result, mobile payment solutions need to be simple and safe.

Did you know

Apps like Apple Pay, Google Play, the most popular PayPal, and many others are likable. By enabling bank transactions from any location, they boost mobile commerce. QR codes have become more popular because of their use in numerous payment applications. The QR code is a common method for facilitating transactions in payment apps.

Mobile payments will continue to be integrated into e-commerce apps in the future. Now, businesses have started understanding that it is essential to provide customers with easy and secure mobile payment options. Providing services according to the trend can help businesses become more suitable, ambitious, and attractive.


Another great trend in iOS app development is chatbots. This trend is regarded as a goldmine for companies who want to improve their mobile apps and make them incredibly user-friendly.

The current trend in iOS apps is that chatbots will replace a team of professionals in a company. Many companies have started incorporating chatbot technology into their websites and applications. With chatbots, now customers will get 24/7 assistance and enable companies to automate their daily tasks.

One of the major benefits of chatbots is their ability to raise customer satisfaction as they respond to customer queries quickly. Moreover, it reduces labor expenditures and increases the revenues of the businesses. Chatbots have no space for unfavorable feelings and always respond to customer queries in a friendly and helpful manner. This trend of AI chatbots will further expand in the coming years.

The world of iOS app development has been experiencing an exciting time. And we are excited to see what happens next in the future. So, if you want to take advantage of the opportunities, look like a hawk on the latest iOS app development trends and technologies. By staying up-to-date, you can develop iOS apps that drive innovation, growth, and success in your business.

Hire the Best iOS App Development Services

PureLogics is a trusted name in the industry of iOS app development. We have been providing businesses with iOS app development services for 17+ years. Our best and brightest iOS developers know how to help you build a customized iOS app for your business. 

The skills and expertise of our professionals have always exceeded the client’s expectations. So, whether you want to build a basic app or an enterprise-level application, we can help you.

Contact us today and learn about our top-notch iPhone app development services. We offer a free 30-minute consultation call.

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