You know that the numbers themselves tell the tale. Today, there are 2.87+ million apps on the Google Play Store and 1.96+ million apps on the Apple App Store. Many international reports claim that mobile apps will replace websites soon, and every business will build its dedicated mobile app.
As people are more tech-savvy today and prefer using mobile phones, every business has started paying special attention to developing mobile apps.
Many of you know what mobile app development is; however, let’s throw some light on it so that everyone gets a good knowledge of the topic at hand.
Mobile application development is the development of software applications for Android, iOS, and other operating systems. These software applications are usually run on smartphones and tablets; you can download and install these applications from your Google Play Store or Apple Store.
In layman’s language, mobile app development is a strategic process of developing, designing, and successfully launching a mobile app.
Understanding AI Mobile App Development
A few years ago, people used to think that AI was something that belonged to magic and had no existence in the IT industry. But today, AI has become a word of mouth for everyone.
From the IT industry to large-scale businesses and from small startups to households, AI is revolutionizing everything in the world.
Coming to the point, AI mobile app development is the science of developing mobile applications that use AI to solve complex problems and enhance the user experience. AI has empowered developers to develop smart applications that have the ability to learn, evolve, and make data-driven decisions.
AI includes different technologies like machine learning (ML), deep learning, natural language processing (NLP), etc. Those businesses who care for their customers and want to provide them with personalized user experience will surely take advantage of AI mobile app development.
Why Mobile App Development is Important for Your Business
Now, let’s discuss the most important question: why is mobile app development important for your business in 2023 and beyond? To answer this question, let’s look at the following three compelling reasons and some eye-opening facts and figures.
Enhanced Customer Engagement
In comparison to websites, mobile apps provide users with more customer engagement. Moreover, you know that people today are more mobile-friendly, so they prefer using mobile phones to search for any product or service.
Recent statistics claim that the average American spends around three hours every day on their mobile devices.
Expanded Market Reach
The future of online business is mobile. A report by Statista reveals that by the end of 2023, there will be 7.6+ billion mobile users. So, developing a dedicated mobile app will help your business capture the market across borders.
What you need to do is develop a well-designed application that attracts customers and provides them with every information they need about your product or service.
Again, a mobile app is one of the digital assets that can give your brand a competitive edge over others. A study by Clutch claims that 42% of small businesses have their own mobile apps.
A well-crafted, well-optimized, and well-maintained mobile application can do wonders for your company. Not only will it attract potential traffic, but it will also encourage them to purchase your services.
Mobile App Development Trends in 2024
The future of mobile app development is going to be incredibly dazzling. Let’s explore the top 6 mobile app development trends you can’t even imagine ignoring if you are a dedicated entrepreneur who wants to change the world with your best-in-the-world services.
AI and Machine Learning
Mobile apps are rapidly taking advantage of predictive analytics. The two latest technologies that e-commerce mobile apps have already started using are AI and machine learning.
The mobile apps collect crucial consumer data using this breakthrough technology to make better and well-educated decisions. This global trend of incorporating AI and machine learning into mobile apps is expected to rise more in 2023 and beyond.
Companies will get a competitive edge when they start learning about new prospects, expanding their services, and acquiring knowledge of the purchasing patterns of customers.
Following are some future AI trends:
- Predicting user behaviors
- AI-enabled face unlock
- AIOps to automate IT functions
- Integration of AI with IoT
- Language and voice translations
- High mobile app reliability for cyber security
- Adaptive battery for increased battery lifespan
- Smart camera with identification of the subject
The rollout of 5G networks has started transforming the world of mobile app development. Its high-quality speed, connectivity, and capacity enable seamless streaming of HD videos and smooth experiences in online gaming.
With lightning-fast download speeds and low latency, 5G will further ensure quick response times for real-time apps like remote surgeries and autonomous vehicles.
Moreover, the enhanced capacity of 5G will allow multiple devices to connect simultaneously with one another and support the streaming of high-quality content, augmented reality (AR), and virtual reality (VR) experiences. Above all, it will enhance real-time communication.
The Internet of Things (IoT) has also started expanding its magical influence on mobile app development. Whether it is e-commerce, healthcare, transportation, or fintech, the IoT is now an important part of many industries.
Following this amazing trend, the leading software development companies in the U.S., as well as other countries, have sped up their speed on IoT mobile app development.
Mobile apps are now connecting with all types of smart devices, from refrigerators to wearables. Now, you can easily see what’s in your refrigerator directly from your store and, moreover, manage your coffee machines by using your mobile applications while sitting on your bed.
Progressive Web Apps (PWAs)
The increased development of progressive web apps is another highly applauded trend in mobile app development. This is a technology that allows you to develop web applications just like native mobile apps. You can say that these PWAs are bridging the gap between web development and mobile app development industries.
Progressive web apps offer multiple benefits, such as safety, security, flexibility, and cost-effectiveness. You can employ these revolutionary PWAs on all devices. When it comes to maintenance, SEO, and user-friendliness, these applications are among the best options to consider.
Voice Assistant Apps
The trend of virtual assistants (VAs) is also revolutionizing mobile app development. Virtual assistants like Alexa and Siri have changed the way people used to complete their routine activities.
Google has also introduced the voice search function and upgraded the features of voice search. The mobile applications are constantly in the spotlight. The Amazon app is already using Alexa.
AR and VR Integration
The introduction of augmented reality and virtual reality is also gaining massive popularity in the mobile app development industry. The gaming industry was the first industry to employ this technology, but now AR and VR have unlimited applications across all sectors.
- AR in healthcare
- AR in real estate
- VR in mental health
- AR in education
- VR in automotive
- VR in training and simulation
- AR in retail and e-commerce
- VR in architectural visualization
- AR in advertising and marketing
- VR in manufacturing and transportation
Google and Apple have released new AR demos on their smartphones. Snapchat and Instagram have also released AR filters. All these incorporations of AR and MR technologies by tech giants have set a revolutionary trend in mobile app development.
Get the Best Mobile App Development Services in the U.S.
Now you can see how these mobile app development trends are not merely the options but the need of the hour for businesses who really want to flourish in this digital world.
After coming across all these must-to-implement trends, will you transform your companies and 10x your business revenue, or will you just praise these trends for a while and then forget them later?
We at PureLogics have 17+ years of experience in custom mobile app development. With our certified and experienced professionals, you can unlock the full potential of mobile technology.
We offer a free consultation call of 30 minutes. Contact us now, and let’s take your business to new heights of success.