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February 6 2024
Digital-first practice is here to stay in every industry, and customer expectations are rising because of it. That’s why a quality CRM system is the need of the hour, and its importance only increases with time. Customers’ needs have changed and evolved with the advancement in technology.
So, suppose businesses, regardless of whether they’re startups, mid-level companies, or enterprises, want to stay relevant with customer information in real time. In that case, they need a smart customer relationship management system. The future of business work is decentralized, continuously making CRM solutions an integral part of enterprises. A CRM offers access to all data in real time from anywhere.
That’s where Salesforce CRM is a perfect fit.
How Salesforce is the Best CRM for Every Business?
Salesforce has grown worldwide since it started in 1999 and has become a leading CRM for startups, mid-level businesses, and enterprises. In 2022, Salesforce had about 22.9% market share in the CRM industry, more than anyone within the competitors. For example, Microsoft has a 5.8% share, SAP has 4.7%, Adobe has 3.6%, and Oracle has 5.1%.
According to International Data Corporation, Salesforce has been known as a number one customer relationship management system for ten years. This shows Salesforce’s higher credibility among other organizations globally.
Salesforce has a customer base of more than 1,50,000, including some leading enterprises such as Amazon, Spotify, Walmart Inc., Toyota Motor, and more. Around 59% of USA organizations prefer Salesforce to enhance and streamline their business operations.
Salesforce CRM for Startups
New businesses don’t consider CRM their top priority and focus mainly on increasing sales and ensuring continuous cash flow. But here’s the catch: what if you can implement a smart solution that can make your sales team more efficient and get the tendency to manage sales processes better and ultimately make accurate forecasts?
Imagine if the same solution also lets you track consumer interactions so you know customer journeys, including but not limited to when to expect purchase/payment. Salesforce has unlimited benefits for startups, which can help them get their top priorities.
A customer relation management system is the secret sauce that can turn your startup into a strong, rapidly growing, and vibrant business. You need a team of expert Salesforce developers to help you get a quality CRM, typically for more prominent companies with enormous sales teams. Salesforce has unlimited benefits for businesses of every size.
- Scalable and Simple Customer Management
The contact book is one of the most crucial assets in the beginning stages of a startup’s growth. There are several potential customers in the market and current ones who can offer an essential and steady stream of repetitive business.
Startups have time in the early stage and can list potential prospects and work on them in the future. These prospects can bring a lot of business revenue, so it’s wise to list clients and their personal information in the document.
A contact management application is a perfect fit for this purpose. The app can help you store names, personal details, and additional notes for current or future contact times and dates of customer communications. It’ll help the sales team to make smart strategies.
A CRM can take this process to the next level and allow proper customer management. With Salesforce, you can not only store customer information but also use the information to do business, such as supporting and delivering scalability and speed. It allows you to create strong relationships with initial customers, which is essential for a startup’s growth and survival.
- Effective Selling
You shouldn’t ignore the power of a 360-degree view of customers on a single platform. It helps to view records of all past interactions, pending invoices and orders status, transaction history, and other data to help pitch perfectly at the right time. If your startup doesn’t have a big budget, you shouldn’t worry because a CRM can help you regardless of a limited budget.
A quality CRM tool’s function is more than just storing customers’ contact information. It can help startups get qualified leads and ensure effective selling. Your sales team will never forget to check up on a customer or forget to check the progress of ongoing deals.
You can’t turn every prospect into a definite sale, but with the right CRM tool, you can learn how to improve sales strategies by learning from past customer interactions. CRM systems help gather and analyze all the stored data, allowing you to enhance and achieve maximum effectiveness.
Read more: Maximizing ROI With Salesforce: 10 Expert Ways To Skyrocket Sales.
- Streamlined IT Infrastructure
With your company’s growth, your IT needs also expand, and you would be required to share the CRM data with teams, access the updated information, and collaborate with sales teams from a laptop, mobile phone, or other smart device.
It can be challenging for large companies with dedicated IT teams to achieve this goal. However, small businesses can handle this pressure well.
However, a smart platform that assists you in developing smartphone apps for your enterprise and your customers can help you boost productivity. You can automate tasks by replacing paper-based checking with an application or solving a customer’s query on a mobile device. These apps will help your employees tackle specific tasks and increase efficiency.
- Flexible Growth When Required
Your CRM platform needs to grow with your startup’s growth. Numerous startups utilize small organization tools, but when they outgrow them, they must completely replace the software systems. It will cause huge risks and disruption for a business because it’s hard to train the entire staff how to use a new CRM.
It’s the sole reason your CRM platform should be highly extensible and scalable from the beginning. It should have additional features and applications that can bolt on to offer the extra tools you require with the company’s growth. Salesforce CRM is best suited because it runs on the cloud.
Organizations can seamlessly access the most updated data of customers from anywhere and close deals instantly. Teams won’t have to stress installing, updating, and managing the software because there is none.
Sales Cloud Essentials provides numerous ways to build a platform that fits your organization’s growth. In addition, Salesforce AppExchange has multiple paid-for and free applications that you can easily integrate into your CRM. It offers additional capabilities, including document integration and signing with third-party apps like Outlook and invoicing. You have the chance to build a custom application on the Salesforce Platform.
Salesforce CRM for Enterprises
Salesforce is a known customer relationship management tool for enterprises that lets them operate at any given time from anywhere. Few of the biggest brands in the world use the help of Salesforce development company to find prospects, secure leads, and motivate teams and partners to collaborate more.
- Common Enterprise Challenges
Companies are facing significant disruptions across multiple industries that are evolving at pace. Many enterprises still need help to offer digital services to customers. Furthermore, those digital customers constantly have trust issues, privacy, and security concerns.
According to a recent report, around 47% of consumers believe many organizations don’t use their customers’ personal information. And approximately 27% of consumers understand entirely how enterprises use their data. It’s a serious concern, but they’re unfamiliar with it.
Salesforce CRM software has unlimited benefits for enterprises that help them bring their customers closer and satisfy customers by offering more customized experiences.
Companies had problems before the digital revolution, but now, with the help of Salesforce development services, they can stay updated on customer experiences.
- Bridge Digital Divide of Enterprises
For multiple large enterprises, legacy consumer systems have a challenge: their data and systems aren’t connected and don’t provide a single platform. With Salesforce development services, you can remotely power your entire workforce. Salesforce can help large enterprises to bridge the digital gap efficiently and quickly.
- Marketing automation
Automation eliminates repetitive and time-consuming work and ensures consumers receive personalized and relevant messaging in the right place and at the perfect time.
- Customer communications
Meticulously planned communications, with the help of customized customer journeys, are always highly scalable as the industry grows and evolves. Salesforce and its solutions are hosted on the cloud, making it a great CRM.
- Automation and AI
From prospect, pipeline, and lead management to client management insights and dynamic customer service solutions, Salesforce smart tools can save management and administrative time and make staff do better-value tasks. This automation also helps in eliminating human errors.
- Business reporting
Businesses can make informed decisions through market intelligence and real-time information rather than old spreadsheet numbers.
- Personalized Outreach Through Automation
Enterprises are continually gathering customer data and insights to create more personalized and relevant outreach and messaging in automated campaigns and manual efforts. This is the benefit of automated and dynamic content: businesses can put people together who share similar importance, such as a similar interest in a product.
This functionality is an advantage of numerous CRMs and allows you to set up multiple automated emails that address a specific audience and are triggered by particular actions. You can use drip campaigns throughout the sales process.
For instance, on a tour organization website, if a customer builds a personal itinerary for a trip to the USA, you can initiate a drip campaign for customers who start custom requests for Southeast Asia instead of sending them general travel emails.
Automation lets enterprises remove people from the drip campaign when a requirement occurs. For example, people interested in a USA trip can finally book the itinerary through your platform. They automatically discard them from specific drip campaigns to ignore confusion and redundant emails.
- Enhanced Efficiency Through Automation
CRM platforms offer automation as an advantage to users, and businesses can use it throughout the organization. Here are a few examples:
- Your teams can prioritize which MQL or marketing-qualified leads can turn into SQL or sales-qualified leads, and score leads by setting up customer parameters or using built-in AI tools.
- Drip campaigns can eliminate the time to send emails manually and nurture leads.
- With automated messaging and chatbots, you can handle straightforward customer questions such as checking the order status.
Marketing teams can spend time strategizing relevant campaigns with their target audience, testing multiple strategies, and analyzing data based on analytics. Customer service teams can focus on working with consumers who’ve problems, complex needs, and other questions. Sales teams can dedicate themselves to selling the right service or product to the right customers.
Ultimately, a coherent company can serve its customers best, and it’s CRM software’s most significant advantage.
- Simplified Collaboration
A business’s CRM records interactions, notes, conversations, contact information, and needs. If your system is cloud-based, it is continually updated, and your teams can seamlessly look into the old records and make informed decisions.
In addition, few CRM platforms have pre-built collaboration tools that let numerous people simultaneously work on a single file to follow up on a document’s progress, e.g., get a sales quote.
People who can access your CRM can collaborate with this shared record. For instance, a sales employee can talk to customers and get information about them, and then they can fill out the required fields in that customer’s record. It will help the rest of the team work with the updated details and make decisions based on their best ability.
Sales, customer service, and sales teams can work together quickly instead of worrying about distorted information.
Conclusion
Salesforce is now known as the world’s number one CRM because it focuses intensely on customer success. In the process, it offers a customer relationship management or CRM that gathers teams and departments around a centralized place.
There is a wide range of cloud-based CRM tools within the Salesforce platforms. Whether a startup or an enterprise, you can turn the personalized CRM implementation strategy into a substantial reality. You can get Salesforce development services to help you smartly strategize based on your unique business needs.
PureLogics is a Salesforce development & consulting company with certified developers. Our experts will carefully analyze your business needs and help you get the potential use of Salesforce CRM for your startup or enterprise. Contact us today to get a consultancy!
