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November 7 2022
If you’re like most online shop owners, you’re always looking for new and innovative ways to increase your sales. Well, there’s no better way to do that than by turning your Shopify store into a mobile app! In this blog post, we’ll discuss the upsides of having a mobile ecommerce app and how to go about creating one. So keep reading if you’re interested in learning more!
1) Mobile commerce is on the rise
Are you running your ecommerce store on the website exclusively? If so, you’re missing out on a huge chunk of potential sales. Did you know that over 50% of online shopping is now done through mobile devices? That means if your store isn’t accessible through a mobile app, you’re potentially losing out on half of your sales.
That’s why we always recommend that all businesses in general, and Shopify merchants in particular, don’t just need to rely on having a website but an app also. Because even if your website is mobile-friendly, it’s still not as convenient as using a dedicated app. Apps are designed to be fast and easy to use and are one of the best ways to make sure that you’re reaching all of your potential customers.
2) Higher conversion rates
Any business owner knows that increasing sales and conversions is essential to success. One way to do this is by offering an ecommerce app. An ecommerce app allows customers to shop from their mobile devices, making it super convenient and easy to purchase items, which in turn results in increased sales. Wonder why?
People are overly busy and living hectic lives, thus they want everything to be accomplished in a matter of seconds. You can fulfill such whims and fancies of your customers by providing them an app that lets them order what they need fast through a seamless checkout process.
Your main focus should be to transform your Shopify store into a mobile app that offers an intuitive, easy-to-use user interface so they can find and buy items they want to purchase by spending a least amount of time. This will attract more and more shoppers to your business and entice them to complete their purchases, resulting in increased revenue for your business.
3) Enhanced retention rates
An ecommerce app helps to keep customers coming back to your store. This is because the ecommerce app makes it easy for customers to purchase items from your store. In addition, the ecommerce app can provide customers with personalized recommendations, which can help them find items that they are interested in. Ecommerce store app also offers customer support, so that if a customer has a problem, they can quickly get help from someone who knows what they are doing.
In addition, apps can also offer valuable features such as push notifications, which can remind customers of upcoming sales or new product arrivals. By making it easy and rewarding for customers to stay engaged with your ecommerce business, a mobile app can be a powerful tool for boosting retention rates for your online store.
4) Better brand awareness
In today’s digital age, ecommerce apps play a big role in helping businesses reach a wider audience and build brand recognition. When customers download an app, they are effectively giving the business a vote of confidence. They are saying that they are interested in what the business has to offer and that they are willing to engage with the brand on a deeper level. As a result, ecommerce apps can be a powerful tool for building brand awareness and attracting new customers.
In addition, ecommerce apps can be a great platform for promoting sales and special offers. By featuring prominently placed banner ads and push notifications, you can reach a wide audience with your marketing messages. You can offer them loyalty programs and various discounts which can encourage customers to continue shopping at your store with utmost confidence and satisfaction. And do you know what is at the heart of developing a loyal customer base and a positive brand image? It is the continuous customer satisfaction that the ecommerce mobile app allows you to achieve.
5) The most effective way of marketing
A mobile app makes it simple to run marketing campaigns and expand your business. You can use it to send targeted push notifications to customers based on their location. For example, if you have a clothing store, you could send a notification to customers who are within a certain radius of your store, letting them know about a sale or special offer. This is an excellent way to drive foot traffic to your store.
An ecommerce app can also be used to collect data about your customers’ purchasing habits. This data can be used to improve your marketing strategies and make sure that you are always meeting your customers’ unique demands in order to reach your business goals.
How can PureLogics help convert your Shopify store into a mobile app?
PureLogics is a prominent Shopify Partner that has been delivering seamlessly interactive, innovative, and scalable ecommerce solutions since 2006. The expertise we have around Shopify app development, customization, and integration services spans industries and organizations. Big and small.
Our Shopify team is so experienced that they can handle any project requirements. Whether you need to build a custom mobile app for your Shopify store or want to add certain features or make minor tweaks, our experts can help. They will walk you through the process of converting your store into an app and will also provide guidance on how to make sure your app is successful.
