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Shopify vs Etsy: Which One is Better For Your Business?

Shopify vs Etsy
Reading Time: 5 minutes

So now you have made a decision to set up an e-commerce store and sell your world’s best value-added products to the world. Many congratulations to you! But we are sure that you will be confused about which is the better option: Shopify vs Etsy.

Yes, it is a tricky part, and choosing the right platform is the most important decision. You don’t need to worry! You have come to the right place; we will help you decide, with proof, which is a good choice between Shopify and Etsy.

Both are big names and cover a huge market across the globe. If you want to create a branded online store, you can choose Shopify as your e-commerce platform. While Etsy focuses on vintage or handmade goods and, undoubtedly, has an intensive built-in database of buyers.

But there are also a lot of factors to think about before choosing either of the two. Stay connected with us if you want to know the answer to what you’re in search of. 

We will discuss the pros and cons of both e-commerce platforms, highlight the differences between the two, and conclude which is the best platform for your online store. By the end of this blog post, you will surely be in a good position to make an educated decision.

Shopify: Empowering E-commerce

Shopify is an all-inclusive and all-in-one e-commerce platform for businesses of all types and sizes. Shopify is famous among entrepreneurs and customers for its incredibly awesome and user-friendly interfaces. It won’t be wrong to claim that Shopify has the best user interface in the world.

Shopify has a comprehensive list of options that every business can effortlessly modify following its brand needs and values. The thing that distinguishes Shopify from others is its capability to sell both physical as well as digital products.

Entrepreneurs who have high ambitions to work in the e-commerce market don’t need to worry about technical aspects because Shopify doesn’t require high levels of coding.

However, if you want to go out of the box and aim to modify any aspect of your online store, you are free to use Liquid, CSS, and HTML. Shopify supports all these programming languages.

User-friendly: Among all e-commerce platforms, Shopify offers the best user-friendly interface. This feature makes Shopify an excellent choice for all e-commerce businesses.

Customization: Shopify offers a big list of customization options. You have multiple options to customize your online store according to the particular identity of your brand.

Wide range of templates: Shopify offers a vast collection of templates and themes. It ensures that your online store stands out in your niche market.

Payment options: Shopify supports a list of payment options and allows you to offer different types of payment options to your customers.

Mobile-friendly: Shopify is one of the top mobile-friendly e-commerce platforms. It makes sure that you offer a highly mobile-responsive site according to the latest mobile shopping trends.

24/7 customer support: Shopify provides 24/7 customer support and always ensures that you get assistance whenever you need it.

Read more: Shopify Vs WordPress: Which Is Best For Ecommerce Business?

Pros and Cons of Shopify

Now, let’s look at the pros and cons of using Shopify for your e-commerce journey:


  • Easy to set up and use
  • Highest level of customization
  • Extensive app store for added functionality
  • Reliable hosting and security options
  • High scalability options
  • Strong analytics and reporting


  • Transaction fees for different payment options
  • Costs for premium themes and apps
  • Limited availability of free themes 
  • Complicated advanced customization

Etsy: Market for artistic and handmade products

Etsy is a marketplace that has been specifically developed for vintage and handmade goods and craft supplies. You can easily create your Etsy store and connect with your targeted community, as this platform has an intensive built-in community of buyers.

You can make your product listings for free on Etsy, but Etsy will take a particular percentage of every sale. If your product is a vintage or hand-made item, Etsy is the best e-commerce platform.

Handmade and vintage focus: Etsy is a great marketplace for unique handmade and vintage products.

Community-centric: Etsy supports independent artists and creators as it has an intensive built-in community of people who love vintage, artistic, and handmade products.

Ease of listing: Making product listings on Etsy is quite easy and straightforward. This feature makes Etsy a great option for both small businesses and individual sellers.

Review system: Etsy has an excellent and authentic review system. It increases credibility and trust, both among buyers and sellers.

Shipping support: Etsy also provides different tools to help sellers effectively execute their shipping processes.

Social responsibility: The platform values eco-friendliness and social responsibility. It is a reason it is famous among businesses that truly support business values.

Pros and Cons of Etsy

Following are some pros and cons of selling on Etsy:


  • Easy access to a niche audience
  • Low upfront costs
  • Built-in trust through review system
  • Easy-to-perform listing process
  • Support for vintage and artistic products


  • Transaction fees
  • Limited customization options
  • High competition within niche markets
  • Less control over branding

Read more: Shopify Vs Magento Vs WooCommerce: Which One Is The Best?

So, Shopify vs Etsy, Which is a Better E-Commerce Platform?

Now you know what the main differences are between Shopify and Esty. It’s time to uncover another highly-asked question. Which is a better e-commerce platform for your business? Shopify vs Etsy.

Here are the top 5 reasons why you might choose one over the other:

Shopify for branding control: If you want to take full control over your brand image and priorities, Shopify is an option you must avail of.

Etsy for niche markets: If you’re an artist or vintage seller, Etsy is a platform you must go for, as it is a place where you will get an intensive built-in community of buyers.

Shopify for scalability: Scalability is a factor every business considers before choosing any platform. So, if you have ambitious plans and want to scale your business to higher levels, Shopify is the best e-commerce platform.

Etsy for low entry barriers: If you have just started out and want to test the waters with lesser upfront costs, opt for Etsy.

Shopify for diverse product ranges: Shopify accommodates an extensive range of products. This platform is perfect for businesses that offer diverse offerings.

How PureLogics can Help You with Shopify Development 

So, there is what you have: the advantages and disadvantages of Shopify or Etsy. After knowing all the above details, you need to select a platform that actually fits the needs and goals of your business.

If you want to scale fast with the maximum number of customization options, Shopify is the best option for your business. But if you have a vintage or handmade product and want to target its existing community, start selling your product on Etsy.

We offer Shopify development services, and our best and brightest have 17+ years of professional experience in the e-commerce industry.

Avail our offer of a free 30-minute consultation call, talk to our experts, and build the best e-commerce store in your targeted industry.

PureLogics: We believe in logic, not magic!

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